{"id":12924,"date":"2014-06-25T00:00:00","date_gmt":"2014-06-25T11:57:44","guid":{"rendered":"https:\/\/www.economiasolidaria.org\/noticias\/buycott-una-app-para-facilitar-el-consumo-responsable\/"},"modified":"2020-08-19T11:30:34","modified_gmt":"2020-08-19T10:30:34","slug":"buycott-una-app-para-facilitar-el-consumo-responsable","status":"publish","type":"noticias","link":"https:\/\/www.economiasolidaria.org\/ca\/noticias\/buycott-una-app-para-facilitar-el-consumo-responsable\/","title":{"rendered":"Buycott, una app para facilitar el consumo responsable"},"content":{"rendered":"<p><strong>Para conseguir m\u00e1s informaci\u00f3n y pasar por encima de las pr\u00e1cticas poco transparentes en la publicidad, un joven americano, Ivan Pardo, ha dise\u00f1ado una aplicaci\u00f3n m\u00f3vil llamada &#8216;buycott&#8217;. El nombre, que quiere ser lo contrario al boicot, facilita a trav\u00e9s del c\u00f3digo de barras del producto informaci\u00f3n sobre cu\u00e1l es su origen.<\/strong><\/p>\n<p>Ni el consumidor mejor informado es capaz, hoy en d\u00eda, de saber qui\u00e9n est\u00e1 detr\u00e1s de todas las marcas. La diversificaci\u00f3n empresarial, el marketing, la complejidad o poca transparencia del etiquetado lo ponen dif\u00edcil a aquellos que pretenden hacer un consumo totalmente respetuoso con el medio ambiente, por ejemplo, o las condiciones laborales, Adem\u00e1s de saber exactamente que contiene lo que est\u00e1n consumiendo.<\/p>\n<p> <!--break--><!--break--> <\/p>\n<p>Adem\u00e1s, tampoco es f\u00e1cil discernir aquellas empresas que se apuntan f\u00e1cilmente a la etiqueta verde o el compromiso social por un tema de imagen.<\/p>\n<p>Para conseguir m\u00e1s informaci\u00f3n y pasar por encima de las pr\u00e1cticas poco transparentes en la publicidad, un joven americano, <strong>Ivan Pardo<\/strong>, ha dise\u00f1ado una aplicaci\u00f3n m\u00f3vil llamada &#8216;<a href=\"http:\/\/www.buycott.com\/\"><strong>buycott<\/strong><\/a>&#8216;. El nombre, que quiere ser lo contrario al boicot, facilita a trav\u00e9s del c\u00f3digo de barras del producto informaci\u00f3n sobre cu\u00e1l es su origen.<\/p>\n<p>La aplicaci\u00f3n permite escanear el c\u00f3digo de barras de bienes de consumo para dar acceso a informaci\u00f3n detallada del producto, a nivel nutricional, pero tambi\u00e9n sobre la marca y el grupo al que pertenece. Quiere llegar a los \u00faltimos escalones de la informaci\u00f3n para hacer transparentes tambi\u00e9n aquellas pr\u00e1cticas empresarial que nos pueden hacer tomar una decisi\u00f3n u otra, como su apoyo a grupos pol\u00edticos determinados (all\u00ed donde las donaciones son p\u00fablicas) o causas que seg\u00fan el consumidor pueden ser justas o injustas.<\/p>\n<p>La aplicaci\u00f3n tambi\u00e9n permite sumarse a las \u00abcampa\u00f1as\u00bb para causas espec\u00edficas. Cabe destacar que la mayor parte de las veces que se utiliza la app en la actualidad tiene que ver con acciones contra la experimentaci\u00f3n con animales o bien para la visualizaci\u00f3n de la presencia de OMG en las etiquetas.<\/p>\n<p>Fuente original: <a href=\"http:\/\/www.ecoticias.com\/sostenibilidad\/92899\/noticia-medio-ambiente-Buycott-app-facilitar-consumo-responsable#\" class=\"enlaces\" id=\"http:\/\/www.sostenible.cat\/\">http:\/\/www.sostenible.cat\/<\/a><\/p>\n<p>M\u00e1s informaci\u00f3n y descarga gratuita: <a href=\"http:\/\/www.buycott.com\/\">www.buycott.com<\/a> <\/p>\n<p>&nbsp;<\/p>\n<p><strong><br \/><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para conseguir m\u00e1s informaci\u00f3n y pasar por encima de las pr\u00e1cticas poco transparentes en la publicidad, un joven americano, Ivan Pardo, ha dise\u00f1ado una aplicaci\u00f3n m\u00f3vil llamada &#8216;buycott&#8217;. El nombre, que quiere ser lo contrario al boicot, facilita a trav\u00e9s del c\u00f3digo de barras del producto informaci\u00f3n sobre cu\u00e1l es su origen. Ni el consumidor [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22246,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[188],"tematicas":[737],"territorios":[745],"destacar_noticias":[],"class_list":["post-12924","noticias","type-noticias","status-publish","format-standard","has-post-thumbnail","hentry","tag-nuevas-tecnologias","tematicas-varios","territorios-mundo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buycott, una app para facilitar el consumo responsable - economiasolidaria.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.economiasolidaria.org\/gl\/noticias\/buycott-una-app-para-facilitar-el-consumo-responsable\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buycott, una app para facilitar el consumo responsable - economiasolidaria.org\" \/>\n<meta property=\"og:description\" content=\"Para conseguir m\u00e1s informaci\u00f3n y pasar por encima de las pr\u00e1cticas poco transparentes en la publicidad, un joven americano, Ivan Pardo, ha dise\u00f1ado una aplicaci\u00f3n m\u00f3vil llamada &#8216;buycott&#8217;. 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