{"id":146386,"date":"2021-06-02T16:00:38","date_gmt":"2021-06-02T15:00:38","guid":{"rendered":"https:\/\/www.economiasolidaria.org\/?post_type=noticias&p=146386"},"modified":"2021-06-02T17:13:45","modified_gmt":"2021-06-02T16:13:45","slug":"estrategia-comercial-de-reas-euskadi","status":"publish","type":"noticias","link":"https:\/\/www.economiasolidaria.org\/ca\/noticias\/estrategia-comercial-de-reas-euskadi\/","title":{"rendered":"Estrategia comercial y comunicativa del Mercado Social de Euskadi"},"content":{"rendered":"

Entre mayo de 2020 y febrero de 2021 REAS Euskadi ha realizado un ambicioso estudio sobre la situaci\u00f3n y potencialidad del Mercado Social (MES) junto con la consultora Eurogap. Tras los procesos realizados internamente en los a\u00f1os previos, se ha dado un paso m\u00e1s all\u00e1 realizando un an\u00e1lisis completo de la red y sus entidades, as\u00ed como de la poblaci\u00f3n vasca frente al consumo responsable de las alternativas de ESS. Con los resultados, hemos preparado un plan de acci\u00f3n para los a\u00f1os 2021-2025, en concordancia con el\u00a0nuevo plan estrat\u00e9gico de REAS Euskadi<\/a>, donde el Mercado Social tiene uno de los papeles protagonistas.<\/p>\n

La primera parte del estudio consta de un an\u00e1lisis interno y externo del Mercado Social. En el an\u00e1lisis interno se han realizado diversas entrevistas a entidades del MES y se ha analizado la trayectoria, acciones y herramientas de las que dispone la red.<\/p>\n

Para el an\u00e1lisis externo se ha contado con la ayuda de la consultora Ikerfel con la que se ha llevado a cabo un estudio sobre los valores, h\u00e1bitos de consumo y conocimiento de marcas de ESS de la poblaci\u00f3n de Euskadi, con el objetivo de conocer y dimensionar el p\u00fablico objetivo del MES, as\u00ed como determinar el nivel de notoriedad y percepci\u00f3n de las marcas REAS Euskadi y MES Euskadi.<\/p>\n

En el plan de acci\u00f3n se han definido el posicionamiento, la marca y los p\u00fablicos objetivos del MES Euskadi, concretando adem\u00e1s objetivos e indicadores espec\u00edficos de medici\u00f3n del incremento del consumo en las entidades del MES Euskadi.<\/p>\n

Asimismo, se han identificado cuatro estrategias para el crecimiento comercial del MES Euskadi y varias acciones para cada una de las estrategias.Puedes consultar las\u00a0ideas principales<\/a> del estudio y si quieres recibir m\u00e1s informaci\u00f3n escribe a bboix@reaseuskadi.net.<\/p>\n","protected":false},"excerpt":{"rendered":"

REAS Euskadi realiza un profundo estudio para renovar su estrategia de Mercado Social 2021-2025<\/p>\n","protected":false},"author":3,"featured_media":146356,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[162,965],"tematicas":[733],"territorios":[],"destacar_noticias":[1160],"class_list":["post-146386","noticias","type-noticias","status-publish","format-standard","has-post-thumbnail","hentry","tag-estudio","tag-reas-euskadi","tematicas-mercado-social","destacar_noticias-portada"],"acf":[],"yoast_head":"\nEstrategia comercial y comunicativa del Mercado Social de Euskadi - economiasolidaria.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia comercial y comunicativa del Mercado Social de Euskadi - economiasolidaria.org\" \/>\n<meta property=\"og:description\" content=\"REAS Euskadi realiza un profundo estudio para renovar su estrategia de Mercado Social 2021-2025\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/\" \/>\n<meta property=\"og:site_name\" content=\"economiasolidaria.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reas_Red-154018621410405\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-02T16:13:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2021\/06\/b8cb2277-bb40-1cd3-6449-1744fad6549b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1370\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Reas_Red\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/eu\\\/noticias\\\/estrategia-comercial-de-reas-euskadi\\\/\",\"url\":\"https:\\\/\\\/www.economiasolidaria.org\\\/eu\\\/noticias\\\/estrategia-comercial-de-reas-euskadi\\\/\",\"name\":\"Estrategia comercial y comunicativa del Mercado Social de Euskadi - economiasolidaria.org\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/eu\\\/noticias\\\/estrategia-comercial-de-reas-euskadi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/eu\\\/noticias\\\/estrategia-comercial-de-reas-euskadi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.economiasolidaria.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/b8cb2277-bb40-1cd3-6449-1744fad6549b.jpg\",\"datePublished\":\"2021-06-02T15:00:38+00:00\",\"dateModified\":\"2021-06-02T16:13:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/eu\\\/noticias\\\/estrategia-comercial-de-reas-euskadi\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.economiasolidaria.org\\\/eu\\\/noticias\\\/estrategia-comercial-de-reas-euskadi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/eu\\\/noticias\\\/estrategia-comercial-de-reas-euskadi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.economiasolidaria.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/b8cb2277-bb40-1cd3-6449-1744fad6549b.jpg\",\"contentUrl\":\"https:\\\/\\\/www.economiasolidaria.org\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/b8cb2277-bb40-1cd3-6449-1744fad6549b.jpg\",\"width\":1370,\"height\":620},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/eu\\\/noticias\\\/estrategia-comercial-de-reas-euskadi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.economiasolidaria.org\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Noticias\",\"item\":\"https:\\\/\\\/www.economiasolidaria.org\\\/noticias\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Estrategia comercial y comunicativa del Mercado Social de Euskadi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/#website\",\"url\":\"https:\\\/\\\/www.economiasolidaria.org\\\/\",\"name\":\"economiasolidaria.org\",\"description\":\"El portal de la Econom\u00eda Solidaria\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.economiasolidaria.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estrategia comercial y comunicativa del Mercado Social de Euskadi - economiasolidaria.org","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/","og_locale":"ca_ES","og_type":"article","og_title":"Estrategia comercial y comunicativa del Mercado Social de Euskadi - economiasolidaria.org","og_description":"REAS Euskadi realiza un profundo estudio para renovar su estrategia de Mercado Social 2021-2025","og_url":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/","og_site_name":"economiasolidaria.org","article_publisher":"https:\/\/www.facebook.com\/Reas_Red-154018621410405","article_modified_time":"2021-06-02T16:13:45+00:00","og_image":[{"width":1370,"height":620,"url":"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2021\/06\/b8cb2277-bb40-1cd3-6449-1744fad6549b.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Reas_Red","twitter_misc":{"Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/","url":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/","name":"Estrategia comercial y comunicativa del Mercado Social de Euskadi - economiasolidaria.org","isPartOf":{"@id":"https:\/\/www.economiasolidaria.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/#primaryimage"},"image":{"@id":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2021\/06\/b8cb2277-bb40-1cd3-6449-1744fad6549b.jpg","datePublished":"2021-06-02T15:00:38+00:00","dateModified":"2021-06-02T16:13:45+00:00","breadcrumb":{"@id":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/#primaryimage","url":"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2021\/06\/b8cb2277-bb40-1cd3-6449-1744fad6549b.jpg","contentUrl":"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2021\/06\/b8cb2277-bb40-1cd3-6449-1744fad6549b.jpg","width":1370,"height":620},{"@type":"BreadcrumbList","@id":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/estrategia-comercial-de-reas-euskadi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.economiasolidaria.org\/ca\/"},{"@type":"ListItem","position":2,"name":"Noticias","item":"https:\/\/www.economiasolidaria.org\/noticias\/"},{"@type":"ListItem","position":3,"name":"Estrategia comercial y comunicativa del Mercado Social de Euskadi"}]},{"@type":"WebSite","@id":"https:\/\/www.economiasolidaria.org\/#website","url":"https:\/\/www.economiasolidaria.org\/","name":"economiasolidaria.org","description":"El portal de la Econom\u00eda Solidaria","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.economiasolidaria.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"}]}},"_links":{"self":[{"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/noticias\/146386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/noticias"}],"about":[{"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/types\/noticias"}],"author":[{"embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/comments?post=146386"}],"version-history":[{"count":0,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/noticias\/146386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/media\/146356"}],"wp:attachment":[{"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/media?parent=146386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/categories?post=146386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/tags?post=146386"},{"taxonomy":"tematicas","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/tematicas?post=146386"},{"taxonomy":"territorios","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/territorios?post=146386"},{"taxonomy":"destacar_noticias","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/destacar_noticias?post=146386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}