{"id":180180,"date":"2025-03-06T09:53:45","date_gmt":"2025-03-06T08:53:45","guid":{"rendered":"https:\/\/www.economiasolidaria.org\/?post_type=noticias&#038;p=180180"},"modified":"2025-03-06T09:55:53","modified_gmt":"2025-03-06T08:55:53","slug":"consume-lo-nuestro-un-impulso-al-mercado-social-rural-riojano","status":"publish","type":"noticias","link":"https:\/\/www.economiasolidaria.org\/ca\/noticias\/consume-lo-nuestro-un-impulso-al-mercado-social-rural-riojano\/","title":{"rendered":"Consume lo Nuestro. Un impulso al Mercado Social rural riojano."},"content":{"rendered":"<h3><strong>Rutas de distribuci\u00f3n de alimentos y artesan\u00eda de La Rioja despoblada.<\/strong><\/h3>\n<p>Una iniciativa financiada por el Gobierno de La Rioja en la\u00a0<a href=\"https:\/\/www.larioja.org\/ayuntamientos\/es\/reto-demografico\/proyectos-piloto-emblematicos-reto-demografico\">Convocatoria de Proyectos Piloto Emblem\u00e1ticos para el reto demogr\u00e1fico<\/a>.<\/p>\n<p>El proyecto est\u00e1 orientado a prestar servicio a los productores del medio rural, mejorando la viabilidad de sus emprendimientos, posibilitando una mejora y racionalizaci\u00f3n en la log\u00edstica del transporte y distribuci\u00f3n de sus productos. Adem\u00e1s, existir\u00e1 un plan de formaci\u00f3n para productores, orientado a mejorar las capacidades de quienes est\u00e1n en activo as\u00ed como de las nuevas incorporaciones; y, a\u00f1ade el desarrollo de una herramienta tecnol\u00f3gica espec\u00edfica de comunicaci\u00f3n y de difusi\u00f3n de la econom\u00eda solidaria y de los productos que ofrece de La Rioja despoblada.<\/p>\n<p>Las principales actividades del proyecto son:<\/p>\n<p><strong>1.- Identificar las posibles rutas comerciales desde los pueblos hasta la ciudad y establecimiento de un centro de distribuci\u00f3n en Logro\u00f1o.<\/strong><\/p>\n<ul>\n<li>Convocatoria abierta a los productores.<\/li>\n<li>Conformaci\u00f3n de los grupos de trabajo en cada una de las zonas para la identificaci\u00f3n de las rutas comerciales.<\/li>\n<li>Puesta en marcha de las rutas autogestionadas.<\/li>\n<li>Evaluaci\u00f3n y propuesta de funcionamiento estable de las rutas.<\/li>\n<li>Organizaci\u00f3n y establecimiento de centro de acopio en Logro\u00f1o.<\/li>\n<\/ul>\n<p><strong>2.- Fortalecer las capacidades de comunicaci\u00f3n y comerciales de los\/as productores\/as y apoyo a la incorporaci\u00f3n de nuevos emprendimientos.<\/strong><\/p>\n<ul>\n<li>Diagn\u00f3stico de necesidades formativas y capacidades como formadores.<\/li>\n<li>Programaci\u00f3n de cursos de:\n<ul class=\"wp-block-list\">\n<li>Emprendedurismo en la Econom\u00eda Social y en la Econom\u00eda Solidaria.<\/li>\n<li>Gesti\u00f3n, Comunicaci\u00f3n, gesti\u00f3n y marketing transformadores.<\/li>\n<\/ul>\n<\/li>\n<li>Asesoramiento y acompa\u00f1amiento espec\u00edfico para incorporaci\u00f3n de nuevos productores.<\/li>\n<\/ul>\n<p><strong>3.- Establecimiento de herramientas tecnol\u00f3gicas para dar a conocer y facilitar el acceso de personas consumidoras a productoras del \u00e1mbito rural riojano.<\/strong><\/p>\n<ul>\n<li>Desarrollo y mantenimiento de herramientas colectivas de comunicaci\u00f3n y difusi\u00f3n.<\/li>\n<li>Diagn\u00f3stico de las herramientas existentes en otras zonas.<\/li>\n<li>Elaboraci\u00f3n de App y herramientas cartogr\u00e1ficas de difusi\u00f3n.<\/li>\n<\/ul>\n<p>El proyecto tiene un monto total de 70.550,00\u20ac de los cuales 56.440,00\u20ac ser\u00e1n aportados por el Gobierno de la Rioja.<\/p>\n<p>Ver formulaci\u00f3n completa: <a href=\"https:\/\/reasrioja.com\/wp-content\/uploads\/2025\/02\/Formulacion_completa-1.pdf\">descarga.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una iniciativa financiada por el Gobierno de La Rioja en la Convocatoria de Proyectos Piloto Emblem\u00e1ticos para el reto demogr\u00e1fico.<\/p>\n","protected":false},"author":11,"featured_media":180181,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[1145,956,1190,2226],"tematicas":[733],"territorios":[844],"destacar_noticias":[1160],"class_list":["post-180180","noticias","type-noticias","status-publish","format-standard","has-post-thumbnail","hentry","tag-consume-dentro","tag-consumo-responsable","tag-reas-rioja","tag-ruralidadess","tematicas-mercado-social","territorios-la-rioja","destacar_noticias-portada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consume lo Nuestro. 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