{"id":180436,"date":"2025-04-02T06:21:37","date_gmt":"2025-04-02T05:21:37","guid":{"rendered":"https:\/\/www.economiasolidaria.org\/?post_type=recursos&#038;p=180436"},"modified":"2025-12-29T18:04:11","modified_gmt":"2025-12-29T17:04:11","slug":"mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria","status":"publish","type":"recursos","link":"https:\/\/www.economiasolidaria.org\/ca\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/","title":{"rendered":"Mercadotecnia social y solidaria: Impulsora del desarrollo en la econom\u00eda social y solidaria"},"content":{"rendered":"<p>Este art\u00edculo de reflexi\u00f3n analiza el papel de la mercadotecnia social y solidaria como herramienta estrat\u00e9gica para fortalecer los emprendimientos de la Econom\u00eda Social y Solidaria (ESS), combinando los principios \u00e9ticos y solidarios con estrategias de mercadotecnia para promover productos y servicios que reflejan valores de sostenibilidad, inclusi\u00f3n y justicia social. Entre sus principales aportaciones, se destaca su capacidad para construir identidades distintivas, fomentar redes colaborativas y emplear herramientas digitales que ampl\u00edan el alcance y posicionamiento de los emprendimientos.<\/p>\n<p>Asimismo, se plantean estrategias de la mercadotecnia social y solidaria que han implementado emprendimientos que se convirtieron en casos que dejaron un precedente que ha inspirado a otros emprendimientos a implementar estrategias de mercadotecnia social y solidaria para visibilizar los impactos positivos de la econom\u00eda social y solidaria. Estrategias que dan respuesta a los desaf\u00edos econ\u00f3micos de las comunidades, como la producci\u00f3n y consumo responsables, la reducci\u00f3n de desigualdades y el fortalecimiento de comunidades resilientes y sostenibles para superar barreras de la econom\u00eda tradicional.<\/p>\n<p>En este art\u00edculo, tambi\u00e9n propone una conceptualizaci\u00f3n de mercadotecnia social y solidaria, que considera su capacidad para alinear objetivos sociales y solidarios con las din\u00e1micas del mercado, promoviendo un impacto colectivo. Se argumenta que la mercadotecnia social y solidaria no solo impulsa la competitividad de los proyectos, sino que tambi\u00e9n promueve un modelo econ\u00f3mico inclusivo y sostenible. Este modelo conecta a consumidores, emprendedores y comunidades, generando beneficios sociales y econ\u00f3micos que contribuyen a un desarrollo integral y equitativo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este art\u00edculo de reflexi\u00f3n analiza el papel de la mercadotecnia social y solidaria como herramienta estrat\u00e9gica para fortalecer los emprendimientos de la Econom\u00eda Social y Solidaria (ESS), combinando los principios \u00e9ticos y solidarios con estrategias de mercadotecnia para promover productos y servicios que reflejan valores de sostenibilidad, inclusi\u00f3n y justicia social. Entre sus principales aportaciones, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":180441,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[923,2274],"tipos":[879],"tematicas":[731],"territorios":[1062],"destacar_noticias":[],"class_list":["post-180436","recursos","type-recursos","status-publish","format-standard","has-post-thumbnail","hentry","tag-investigacioness","tag-mercadotecnia","tipos-articulo","tematicas-economia-solidaria","territorios-america-latina-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercadotecnia social y solidaria: Impulsora del desarrollo en la econom\u00eda social y solidaria - economiasolidaria.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercadotecnia social y solidaria: Impulsora del desarrollo en la econom\u00eda social y solidaria - economiasolidaria.org\" \/>\n<meta property=\"og:description\" content=\"Este art\u00edculo de reflexi\u00f3n analiza el papel de la mercadotecnia social y solidaria como herramienta estrat\u00e9gica para fortalecer los emprendimientos de la Econom\u00eda Social y Solidaria (ESS), combinando los principios \u00e9ticos y solidarios con estrategias de mercadotecnia para promover productos y servicios que reflejan valores de sostenibilidad, inclusi\u00f3n y justicia social. Entre sus principales aportaciones, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/\" \/>\n<meta property=\"og:site_name\" content=\"economiasolidaria.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Reas_Red-154018621410405\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T17:04:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/04\/Captura-desde-2025-04-02-07-21-17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Reas_Red\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/recursos\\\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\\\/\",\"url\":\"https:\\\/\\\/www.economiasolidaria.org\\\/recursos\\\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\\\/\",\"name\":\"Mercadotecnia social y solidaria: Impulsora del desarrollo en la econom\u00eda social y solidaria - economiasolidaria.org\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/recursos\\\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/recursos\\\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.economiasolidaria.org\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Captura-desde-2025-04-02-07-21-17.png\",\"datePublished\":\"2025-04-02T05:21:37+00:00\",\"dateModified\":\"2025-12-29T17:04:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/recursos\\\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.economiasolidaria.org\\\/recursos\\\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/recursos\\\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.economiasolidaria.org\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Captura-desde-2025-04-02-07-21-17.png\",\"contentUrl\":\"https:\\\/\\\/www.economiasolidaria.org\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Captura-desde-2025-04-02-07-21-17.png\",\"width\":1000,\"height\":613},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/recursos\\\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.economiasolidaria.org\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recursos\",\"item\":\"https:\\\/\\\/www.economiasolidaria.org\\\/recursos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mercadotecnia social y solidaria: Impulsora del desarrollo en la econom\u00eda social y solidaria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.economiasolidaria.org\\\/#website\",\"url\":\"https:\\\/\\\/www.economiasolidaria.org\\\/\",\"name\":\"economiasolidaria.org\",\"description\":\"El portal de la Econom\u00eda Solidaria\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.economiasolidaria.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mercadotecnia social y solidaria: Impulsora del desarrollo en la econom\u00eda social y solidaria - economiasolidaria.org","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/","og_locale":"ca_ES","og_type":"article","og_title":"Mercadotecnia social y solidaria: Impulsora del desarrollo en la econom\u00eda social y solidaria - economiasolidaria.org","og_description":"Este art\u00edculo de reflexi\u00f3n analiza el papel de la mercadotecnia social y solidaria como herramienta estrat\u00e9gica para fortalecer los emprendimientos de la Econom\u00eda Social y Solidaria (ESS), combinando los principios \u00e9ticos y solidarios con estrategias de mercadotecnia para promover productos y servicios que reflejan valores de sostenibilidad, inclusi\u00f3n y justicia social. Entre sus principales aportaciones, [&hellip;]","og_url":"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/","og_site_name":"economiasolidaria.org","article_publisher":"https:\/\/www.facebook.com\/Reas_Red-154018621410405","article_modified_time":"2025-12-29T17:04:11+00:00","og_image":[{"width":1000,"height":613,"url":"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/04\/Captura-desde-2025-04-02-07-21-17.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@Reas_Red","twitter_misc":{"Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/","url":"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/","name":"Mercadotecnia social y solidaria: Impulsora del desarrollo en la econom\u00eda social y solidaria - economiasolidaria.org","isPartOf":{"@id":"https:\/\/www.economiasolidaria.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/#primaryimage"},"image":{"@id":"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/#primaryimage"},"thumbnailUrl":"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/04\/Captura-desde-2025-04-02-07-21-17.png","datePublished":"2025-04-02T05:21:37+00:00","dateModified":"2025-12-29T17:04:11+00:00","breadcrumb":{"@id":"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/#primaryimage","url":"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/04\/Captura-desde-2025-04-02-07-21-17.png","contentUrl":"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/04\/Captura-desde-2025-04-02-07-21-17.png","width":1000,"height":613},{"@type":"BreadcrumbList","@id":"https:\/\/www.economiasolidaria.org\/recursos\/mercadotecnia-social-y-solidaria-impulsora-del-desarrollo-en-la-economia-social-y-solidaria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.economiasolidaria.org\/ca\/"},{"@type":"ListItem","position":2,"name":"Recursos","item":"https:\/\/www.economiasolidaria.org\/recursos\/"},{"@type":"ListItem","position":3,"name":"Mercadotecnia social y solidaria: Impulsora del desarrollo en la econom\u00eda social y solidaria"}]},{"@type":"WebSite","@id":"https:\/\/www.economiasolidaria.org\/#website","url":"https:\/\/www.economiasolidaria.org\/","name":"economiasolidaria.org","description":"El portal de la Econom\u00eda Solidaria","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.economiasolidaria.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"}]}},"_links":{"self":[{"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/recursos\/180436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/recursos"}],"about":[{"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/types\/recursos"}],"author":[{"embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/comments?post=180436"}],"version-history":[{"count":1,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/recursos\/180436\/revisions"}],"predecessor-version":[{"id":180445,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/recursos\/180436\/revisions\/180445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/media\/180441"}],"wp:attachment":[{"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/media?parent=180436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/categories?post=180436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/tags?post=180436"},{"taxonomy":"tipos","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/tipos?post=180436"},{"taxonomy":"tematicas","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/tematicas?post=180436"},{"taxonomy":"territorios","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/territorios?post=180436"},{"taxonomy":"destacar_noticias","embeddable":true,"href":"https:\/\/www.economiasolidaria.org\/ca\/wp-json\/wp\/v2\/destacar_noticias?post=180436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}