{"id":161332,"date":"2022-12-20T11:16:05","date_gmt":"2022-12-20T10:16:05","guid":{"rendered":"https:\/\/www.economiasolidaria.org\/?post_type=noticias&#038;p=161332"},"modified":"2022-12-27T09:30:24","modified_gmt":"2022-12-27T08:30:24","slug":"lineas-comunes-para-un-mercado-comun","status":"publish","type":"noticias","link":"https:\/\/www.economiasolidaria.org\/eu\/noticias\/lineas-comunes-para-un-mercado-comun\/","title":{"rendered":"L\u00edneas comunes para un mercado com\u00fan"},"content":{"rendered":"<p>Como cada final de a\u00f1o, las principales experiencias de <a href=\"https:\/\/mercadosocial.net\/\">mercado social<\/a> se dan cita para poner en com\u00fan los \u00e9xitos y retos del a\u00f1o y trazar l\u00edneas estrat\u00e9gicas comunes. Bajo este objetivo se encuentran algunas de las redes m\u00e1s consolidadas, como: Euskadi, Madrid o Arag\u00f3n (as\u00ed como Uni\u00f3n Renovables), junto a otras que se vienen abriendo paso en los \u00faltimos tiempos, tales como: Balears, Canarias, Murcia, Rioja, Andaluc\u00eda o Castilla La Mancha.<\/p>\n<p>Esta amplia participaci\u00f3n mapea una diversidad de realidades y bagaje en los \u00faltimos meses que pasan por: experiencias exitosas de apertura de proyectos y l\u00edneas nuevas de financiaci\u00f3n, el resurgir de las ferias y otro tipo de jornadas en algunos territorios tras el descenso de encuentros en tiempos de pandemia; campa\u00f1as de captaci\u00f3n de personas socias; desarrollo de buscadores para facilitar el consumo responsable y cr\u00edtico\u2026<\/p>\n<p>En los escenarios futuros, en cambio, parece que los caminos se cruzan y hay amplio consenso en la voluntad y el deseo de visitar a las entidades y personas socias, reencontrarse con las bases y fortalecer las estructuras presentes para fomentar el mayor conocimiento, fomentar la intercooperaci\u00f3n entre \u00e9stas.<\/p>\n<p><strong>Mercados social somos todas<\/strong><\/p>\n<p>Tras esta puesta al d\u00eda y ronda por territorios se realiz\u00f3 un interesante trabajo de segmentaci\u00f3n de p\u00fablicos y mensajes para lanzar acciones comunicativas m\u00e1s focalizadas, capaces de poner en valor la propuesta de Mercado Social ante p\u00fablicos prioritarios como: las entidades y personas socias, las instituciones, el mundo rural o la poblaci\u00f3n joven y nuevas generaciones. De este trabajo entorno a un plan de comunicaci\u00f3n com\u00fan se derivaron estrategias ya diagnosticadas como la importancia del humor y el lenguaje accesible y cercano para clarificar mensajes a otros como abrir procesos de escucha y conectar con personas referentes en determinados \u00e1mbitos para conectar con realidades y p\u00fablicos m\u00e1s alejados.<\/p>\n<p>En este marco se trazan l\u00edneas de acciones conjuntas tales como: el fomento y la mejora del M\u00f3dulo espec\u00edfico de Mercado Social en la <a href=\"https:\/\/reas.red\/auditoria-balance-social\/\">herramienta de Auditor\u00eda\/Balance social<\/a>, la continuidad de ciclos de emprendimiento y formaci\u00f3n; el fomento de espacios de intercooperaci\u00f3n y el desarrollo de debates tem\u00e1ticos espec\u00edficos y transversales. Todo ello, naturalmente, siguiendo con las labores de promoci\u00f3n a trav\u00e9s de los <a href=\"https:\/\/mercadosocial.net\/podcast-mecambio\/\">podcast<\/a> y <a href=\"https:\/\/www.economiasolidaria.org\/noticias\/esta-navidad-si-pero\/\">campa\u00f1as<\/a> as\u00ed como difundiendo las buenas pr\u00e1cticas que nutren este circuito econ\u00f3mico alternativo.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-161337 size-large\" src=\"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2022\/12\/photo1671125579-1024x1024.jpeg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2022\/12\/photo1671125579-1024x1024.jpeg 1024w, https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2022\/12\/photo1671125579-980x980.jpeg 980w, https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2022\/12\/photo1671125579-480x480.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La comisi\u00f3n estatal de Mercado Social celebra su reuni\u00f3n presencial anual.<\/p>\n","protected":false},"author":3,"featured_media":161333,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[],"tematicas":[733],"territorios":[1064],"destacar_noticias":[1160],"class_list":["post-161332","noticias","type-noticias","status-publish","format-standard","has-post-thumbnail","hentry","tematicas-mercado-social","territorios-estado-espanol","destacar_noticias-portada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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