{"id":120640,"date":"2020-12-28T13:29:51","date_gmt":"2020-12-28T12:29:51","guid":{"rendered":"https:\/\/www.economiasolidaria.org\/?post_type=recursos&#038;p=120640"},"modified":"2020-12-28T13:29:51","modified_gmt":"2020-12-28T12:29:51","slug":"publicidad-y-marketing-en-la-economia-social-y-solidaria","status":"publish","type":"recursos","link":"https:\/\/www.economiasolidaria.org\/eu\/recursos\/publicidad-y-marketing-en-la-economia-social-y-solidaria\/","title":{"rendered":"Publicidad y marketing en la econom\u00eda social y solidaria"},"content":{"rendered":"<p>\u00bfMarketing? \u00bfPublicidad? Uno de los principales m\u00e9todos para darse a conocer como empresa, conseguir notoriedad y reputaci\u00f3n, as\u00ed como asociar unos determinados valores a tu marca, es a trav\u00e9s de estrategias de marketing y publicidad. <strong>Algo que las empresas de econom\u00eda social y solidaria solemos olvidar.<\/strong><\/p>\n<p>Lo que est\u00e1 claro es que el p\u00fablico objetivo de las empresas de econom\u00eda social y solidaria es diferente y lo conocemos poco. Adem\u00e1s, si queremos conquistar a nuevas audiencias, deberemos saber cu\u00e1les son los puntos calientes para atraerla. Por todo ello, desde el Grupo Cooperativo Tangente han elaborado un sondeo para valorar la opini\u00f3n p\u00fablica con respecto a la publicidad creada desde las entidades afines a la Econom\u00eda Social y Solidaria.<\/p>\n<p>Con esta encuesta, respondida por un total de 230 personas, pretenden conocer aquello que las personas valoran m\u00e1s de la publicidad y lo que sienten respecto a la misma, con el objetivo de usar esta informaci\u00f3n en la creaci\u00f3n de las nuevas campa\u00f1as publicitarias, persiguiendo un mayor \u00e9xito de las mismas. El informe que presentan, realizado a partir de los resultados obtenidos, pone de manifiesto algunas posibles claves para enfocar las sucesivas campa\u00f1as de publicidad realizadas desde la Econom\u00eda Social y Solidaria, como por ejemplo en qu\u00e9 es necesario poner el \u00e9nfasis de la campa\u00f1a o la duraci\u00f3n de la misma.<\/p>\n<p><em>\u00bfQu\u00e9 temas debemos tratar en nuestras campa\u00f1as? \u00bfQu\u00e9 es lo que m\u00e1s priman los usuarios a la hora de ver un anuncio? \u00bfQu\u00e9 es m\u00e1s importante, la informaci\u00f3n o la emoci\u00f3n?<\/em><\/p>\n<p>Para descargarte el informe, <a href=\"https:\/\/tangente.coop\/publicidad-y-marketing-en-la-economia-social-y-solidaria-descarga-el-informe\/\">rellena y env\u00eda el breve formulario<\/a> y se habilitar\u00e1 la opci\u00f3n de descargar en la misma p\u00e1gina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfMarketing? \u00bfPublicidad? Uno de los principales m\u00e9todos para darse a conocer como empresa, conseguir notoriedad y reputaci\u00f3n, as\u00ed como asociar unos determinados valores a tu marca, es a trav\u00e9s de estrategias de marketing y publicidad. Algo que las empresas de econom\u00eda social y solidaria solemos olvidar. Lo que est\u00e1 claro es que el p\u00fablico objetivo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":120641,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[253,1183,150,1184],"tipos":[878],"tematicas":[731],"territorios":[845],"destacar_noticias":[1160],"class_list":["post-120640","recursos","type-recursos","status-publish","format-standard","has-post-thumbnail","hentry","tag-empresas-solidarias","tag-marketing","tag-publicidad","tag-tangente-coop","tipos-documento","tematicas-economia-solidaria","territorios-madrid","destacar_noticias-portada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad y marketing en la econom\u00eda social y solidaria - economiasolidaria.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.economiasolidaria.org\/gl\/recursos\/publicidad-y-marketing-en-la-economia-social-y-solidaria\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad y marketing en la econom\u00eda social y solidaria - economiasolidaria.org\" \/>\n<meta property=\"og:description\" content=\"\u00bfMarketing? \u00bfPublicidad? 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