{"id":164401,"date":"2023-03-21T11:54:36","date_gmt":"2023-03-21T10:54:36","guid":{"rendered":"https:\/\/www.economiasolidaria.org\/?post_type=recursos&p=164401"},"modified":"2023-04-04T09:29:13","modified_gmt":"2023-04-04T08:29:13","slug":"greenwashing-dossier-valorsocial-info","status":"publish","type":"recursos","link":"https:\/\/www.economiasolidaria.org\/eu\/recursos\/greenwashing-dossier-valorsocial-info\/","title":{"rendered":"Greenwashing: dossier valorsocial.info"},"content":{"rendered":"

El Parlamento Europeo define el \u00abgreenwashing\u00bb como \u201cla pr\u00e1ctica de obtener una ventaja competitiva desleal comercializando un producto financiero como respetuoso con el medio ambiente cuando, en realidad, no cumple los requisitos medioambientales b\u00e1sicos\u201d. Es decir, lavado de imagen. Hacer ver lo que no es para atraer clientes.\u00a0Esta t\u00e1ctica publicitaria no afecta solo a la tem\u00e1tica ecol\u00f3gica (verde), si no que se usa tambi\u00e9n en cuestiones sociales y de derechos humanos. Podr\u00edamos llamarlo \u00absocialwashing\u00bb.<\/p>\n

En este dosier<\/a>, valorsocial.info pone el foco en las estrategias de \u00ablavado de imagen\u00bb utilizadas por las entidades bancarias en temas medioambientales y sociales, e indagamos sobre qu\u00e9 hay detr\u00e1s de ese postureo. El dossier consta de nueve art\u00edculos que pueden leerse por separado en su web<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

El Parlamento Europeo define el \u00abgreenwashing\u00bb como \u201cla pr\u00e1ctica de obtener una ventaja competitiva desleal comercializando un producto financiero como respetuoso con el medio ambiente cuando, en realidad, no cumple los requisitos medioambientales b\u00e1sicos\u201d. Es decir, lavado de imagen. Hacer ver lo que no es para atraer clientes.\u00a0Esta t\u00e1ctica publicitaria no afecta solo a la […]<\/p>\n","protected":false},"author":3,"featured_media":164402,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[1528,1799],"tipos":[879],"tematicas":[728],"territorios":[744],"destacar_noticias":[1160],"class_list":["post-164401","recursos","type-recursos","status-publish","format-standard","has-post-thumbnail","hentry","tag-greenwashing","tag-valorsocial-info","tipos-articulo","tematicas-finanzas-eticas","territorios-europa","destacar_noticias-portada"],"acf":[],"yoast_head":"\nGreenwashing: dossier valorsocial.info - economiasolidaria.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.economiasolidaria.org\/recursos\/greenwashing-dossier-valorsocial-info\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing: dossier valorsocial.info - economiasolidaria.org\" \/>\n<meta property=\"og:description\" content=\"El Parlamento Europeo define el \u00abgreenwashing\u00bb como \u201cla pr\u00e1ctica de obtener una ventaja competitiva desleal comercializando un producto financiero como respetuoso con el medio ambiente cuando, en realidad, no cumple los requisitos medioambientales b\u00e1sicos\u201d. 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