{"id":181112,"date":"2025-05-06T20:57:44","date_gmt":"2025-05-06T19:57:44","guid":{"rendered":"https:\/\/www.economiasolidaria.org\/?post_type=actividades&#038;p=181112"},"modified":"2025-05-06T20:57:44","modified_gmt":"2025-05-06T19:57:44","slug":"narrativas-que-transforman-marketing-etico-para-la-economia-social","status":"publish","type":"actividades","link":"https:\/\/www.economiasolidaria.org\/gl\/actividades\/narrativas-que-transforman-marketing-etico-para-la-economia-social\/","title":{"rendered":"Narrativas que transforman, marketing \u00e9tico para la Econom\u00eda Social"},"content":{"rendered":"<h2>Nueva formaci\u00f3n de #CEPS [Comunidad de Emprendizaje Social]<\/h2>\n<p><em>\u00bfC\u00f3mo contar lo que hacemos sin caer en los c\u00f3digos del marketing tradicional? \u00bfC\u00f3mo generar comunicaci\u00f3n que conecte, movilice y sea coherente con nuestros valores?<\/em><\/p>\n<p>En esta formaci\u00f3n, organizada por Economistas Sin Fronteras se abordar\u00e1 el <strong>marketing digital desde una mirada \u00e9tica y transformadora<\/strong>, dise\u00f1ada especialmente para\u00a0<strong>proyectos, cooperativas y entidades del tercer sector<\/strong>\u00a0que quieren\u00a0<strong>mejorar su comunicaci\u00f3n sin perder el alma<\/strong>.<\/p>\n<p>Aprenderemos a construir\u00a0<strong>narrativas aut\u00e9nticas<\/strong>, dise\u00f1ar estrategias de visibilidad con sentido, y utilizar herramientas digitales que nos ayuden a llegar a m\u00e1s personas, sin renunciar a los principios de la\u00a0<strong>econom\u00eda social y solidaria<\/strong>.<\/p>\n<p class=\"esf piefoto\" data-start=\"782\" data-end=\"1025\">Contaremos con Diego Jimenez socio fundador de Coma.\u00a0<strong data-start=\"386\" data-end=\"395\">Diego<\/strong> es comunicador y ciudadano, convencido del poder de la imaginaci\u00f3n para transformar el mundo que habitamos. Ha dedicado gran parte de su vida a trabajar con organizaciones sociales del Norte y del Sur global, y con ellas aprendi\u00f3 que, cuando hablamos de creatividad, un David alegre y desarmado puede con muchos Goliats grises y aburridos. Defensor del conocimiento libre, cree firmemente que el\u00a0<strong data-start=\"793\" data-end=\"827\">software libre nos har\u00e1 libres<\/strong>. Su enfoque une compromiso, imaginaci\u00f3n y herramientas digitales al servicio de la transformaci\u00f3n social.<\/p>\n<p class=\"esf piefoto\" data-start=\"1027\" data-end=\"1052\">\u00bfQu\u00e9 trabajaremos?<\/p>\n<ul>\n<li>C\u00f3mo construir una\u00a0<strong data-start=\"1075\" data-end=\"1113\">estrategia de comunicaci\u00f3n digital<\/strong>\u00a0coherente con tus valores<\/li>\n<li>Herramientas y canales clave para tu proyecto (redes, email, web, contenidos)<\/li>\n<li><strong data-start=\"1222\" data-end=\"1244\">Storytelling \u00e9tico<\/strong>\u00a0y narrativas que inspiran acci\u00f3n<\/li>\n<li>Casos reales, errores comunes y buenas pr\u00e1cticas del sector<\/li>\n<\/ul>\n<p>Para qui\u00e9n es esta formaci\u00f3n:<\/p>\n<ul>\n<li>Equipos de comunicaci\u00f3n de\u00a0<strong>cooperativas, asociaciones y entidades del tercer sector<\/strong><\/li>\n<li>Personas que comunican desde la pr\u00e1ctica (aunque no tengan formaci\u00f3n previa)<\/li>\n<li>Proyectos de emprendimiento social que quieren profesionalizar su marketing sin perder su identidad<\/li>\n<\/ul>\n<p><strong>Fecha:<\/strong>\u00a07 de mayo<br \/><strong>Horario:<\/strong>\u00a010:00 a 12:00<br \/><strong>Modalidad:<\/strong>\u00a0Online en zoom<br \/>\ufe0f<strong>Precio:<\/strong>\u00a0Gratuito<\/p>\n<p>Inscripciones<a href=\"https:\/\/forms.gle\/qG635t3FdUUvokwL6\">\u00a0aqu\u00ed.<\/a><br \/>\u00a1Plazas limitadas!<\/p>\n<p><a href=\"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/05\/ecosfron-marketing-digital-etico-interior.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/05\/ecosfron-marketing-digital-etico-interior.jpg\" alt=\"\" width=\"1080\" height=\"1080\" class=\"alignnone size-full wp-image-181117\" srcset=\"https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/05\/ecosfron-marketing-digital-etico-interior.jpg 1080w, https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/05\/ecosfron-marketing-digital-etico-interior-980x980.jpg 980w, https:\/\/www.economiasolidaria.org\/wp-content\/uploads\/2025\/05\/ecosfron-marketing-digital-etico-interior-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nueva formaci\u00f3n de #CEPS [Comunidad de Emprendizaje Social] \u00bfC\u00f3mo contar lo que hacemos sin caer en los c\u00f3digos del marketing tradicional? \u00bfC\u00f3mo generar comunicaci\u00f3n que conecte, movilice y sea coherente con nuestros valores? En esta formaci\u00f3n, organizada por Economistas Sin Fronteras se abordar\u00e1 el marketing digital desde una mirada \u00e9tica y transformadora, dise\u00f1ada especialmente para\u00a0proyectos, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":181113,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[196,1183],"tematicas":[731],"territorios":[1064],"destacar_noticias":[1160],"class_list":["post-181112","actividades","type-actividades","status-publish","format-standard","has-post-thumbnail","hentry","tag-formacion","tag-marketing","tematicas-economia-solidaria","territorios-estado-espanol","destacar_noticias-portada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Narrativas que transforman, marketing \u00e9tico para la Econom\u00eda Social - economiasolidaria.org<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.economiasolidaria.org\/ca\/actividades\/narrativas-que-transforman-marketing-etico-para-la-economia-social\/\" \/>\n<meta property=\"og:locale\" content=\"gl_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Narrativas que transforman, marketing \u00e9tico para la Econom\u00eda Social - economiasolidaria.org\" \/>\n<meta property=\"og:description\" content=\"Nueva formaci\u00f3n de #CEPS [Comunidad de Emprendizaje Social] \u00bfC\u00f3mo contar lo que hacemos sin caer en los c\u00f3digos del marketing tradicional? \u00bfC\u00f3mo generar comunicaci\u00f3n que conecte, movilice y sea coherente con nuestros valores? 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