{"id":121904,"date":"2008-02-25T00:00:00","date_gmt":"2008-02-24T23:00:00","guid":{"rendered":"https:\/\/www.economiasolidaria.org\/recursos\/el-libro-negro-de-las-marcas\/"},"modified":"2021-02-19T13:20:22","modified_gmt":"2021-02-19T12:20:22","slug":"biblioteca-el-libro-negro-de-las-marcas","status":"publish","type":"recursos","link":"https:\/\/www.economiasolidaria.org\/gl\/recursos\/biblioteca-el-libro-negro-de-las-marcas\/","title":{"rendered":"El libro negro de las marcas"},"content":{"rendered":"<p><strong>FICHA DEL LIBRO<\/strong><\/p>\n<p><strong>El libro negro de las marcas<br \/> <em>El lado oscuro de las empresas globales<\/em><\/strong><br \/> AUTOR: Klaus Werner y Hans Weiss<br \/> EDITORIAL: DEBATE<br \/> COLECCI\u00d3N: Arena abierta<br \/> ISBN: 84-8306-568-1<br \/> PP: 400<br \/> PVP: 18 \u20ac<\/p>\n<p> <!--break--><!--break--><\/p>\n<p> <strong>INTRODUCCI\u00d3N<\/strong><\/p>\n<p>Cuando el periodismo de investigaci\u00f3n denuncia los excesos que se cometen en nombre del beneficio empresarial y los abusos que llevan a cabo algunas de las grandes firmas mundiales, podemos leer conclusiones estremecedoras. Tras analizar el comportamiento laboral y estrat\u00e9gico de docenas de compa\u00f1\u00edas multinacionales el balance es tan dram\u00e1tico como indeseable: ni\u00f1os que confeccionan ropa en el Tercer Mundo, experimentos con medicamentos en poblaciones que ignoran los efectos secundarios, pr\u00e1cticas laborales de semiesclavitud, destrucci\u00f3n masiva del medio ambiente, golpes de estado o fraudes electorales. \u00bfC\u00f3mo combatir esta actitud? \u00bfQu\u00e9 pueden hacer los consumidores frente a las empresas que se benefician de las crisis internacionales o que promueven conflictos armados?<br \/> Este libro es una gu\u00eda fundamental para conocer qui\u00e9n es qui\u00e9n dentro del mercado internacional, cu\u00e1les son sus pr\u00e1cticas, al tiempo que ofrece informaci\u00f3n veraz y contrastada para consumidores conscientes del mundo que nos ha tocado vivir.<\/p>\n<p>\u00abUna contundente llamada al comercio justo y a la dignidad laboral como primer paso hacia un mundo mejor.\u00bb La Vanguardia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FICHA DEL LIBRO El libro negro de las marcas El lado oscuro de las empresas globales AUTOR: Klaus Werner y Hans Weiss EDITORIAL: DEBATE COLECCI\u00d3N: Arena abierta ISBN: 84-8306-568-1 PP: 400 PVP: 18 \u20ac INTRODUCCI\u00d3N Cuando el periodismo de investigaci\u00f3n denuncia los excesos que se cometen en nombre del beneficio empresarial y los abusos que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":122275,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[],"tags":[],"tipos":[880],"tematicas":[737],"territorios":[],"destacar_noticias":[],"class_list":["post-121904","recursos","type-recursos","status-publish","format-standard","has-post-thumbnail","hentry","tipos-libro","tematicas-varios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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